CMO · Product Marketing 🇺🇦 Kyiv, Ukraine

Dmytro
Kovalenko

Chief Marketing Officer & Founder

11 years of experience in omni-channel marketing and product marketing for fintech, crypto and Web3 companies. Data-driven strategies, measurable results, no fluff.

Kyiv, Ukraine · Remote Founder @ 2zmoon.space
11
Years in marketing
5+
CMO / Head of roles
70K+
Community built @ Velas
Dmytro Kovalenko
Open to projects 📍 Kyiv

Who I am

Omni-channel & product marketing
Data-driven digital transformation
Demand generation & growth
Team building & leadership (up to 17)
Fintech, Crypto & Web3 markets
UA, EU, US market experience

11 years of experience in omni-channel marketing and product marketing management for products and companies. I bring entrepreneurial, open-minded thinking with proven results in managing corporate digital transformations through data-driven marketing.

I've led marketing at crypto unicorns, esports orgs, and fintech scaleups — always focusing on measurable growth: CAC, ARPU, pipeline, community. I don't do pretty reports for the sake of it.

Currently building 2zmoon.space — a boutique marketing agency on subscription for ambitious startups. One fixed fee, one dedicated team, real results.

11 years of impact

From esports to crypto banking, from media holding to Solana Foundation — building and leading marketing across industries.

Red Acre Ltd · Product & Growth Marketing Manager ·
Feb 2023 — Oct 2023 · Malta
+
Led product marketing for Zeply (crypto card/payments) and supported TradeLocker (trading platform). Covered the full PMM cycle: market research, GTM strategy, user acquisition, retention campaigns, A/B testing and budget management.
GTM StrategyProduct MarketingUser AcquisitionA/B TestingRetention
Binaryx · Marketing Lead ·
Aug 2020 — Nov 2021 · Tallinn, Estonia
+
Built the full direct-marketing cycle from scratch. Automated email funnels, push and in-app notifications, ProductHunt launch, influencer management, programmatic advertising agency management. Led social media & community team of 9.
Email FunnelsProductHuntProgrammatic AdsCommunityTeam of 9Discord / Reddit
HellRaisers · Head of Marketing ·
Mar 2019 — Sep 2019 · Kyiv, Ukraine
+
Led marketing for one of the top CIS esports organizations (CS:GO & Dota 2). Launched the Shopify merch store, negotiated endemic and non-endemic sponsorships, managed a team of 7.
EsportsSponsorshipsLAYS · DXRacer · LenovoShopifyTeam of 7
Media Holding Vesti Ukraine · Head of Digital Marketing ·
Nov 2016 — Feb 2019 · Kyiv, Ukraine
+
Led digital marketing at one of Ukraine's major media holdings. Responsible for digital strategy, SEO, social media, paid campaigns, and audience growth across online channels.
Digital StrategySEOPaid MediaMedia
IT Education Center · SMM Specialist ·
Sep 2015 — Oct 2016 · Kyiv, Ukraine
+
Managed social media strategy and content for an IT education platform. Built audience, created content plans and managed community engagement.
SMMContentCommunity
CitySites Global · Sales Manager ·
Sep 2013 — Aug 2015 · Kyiv, Ukraine
+
Started career in sales for a global digital advertising network. Developed business development skills and first understanding of digital marketing products.
SalesB2BDigital Advertising

Numbers that prove it

Aggregate results across key roles — KUNA, Velas, Binaryx and others.

−150%
Cost per Acquisition reduction at KUNA Pay
KUNA · 2023–2024
+70K
Community members built across platforms at Velas
Velas · 2021–2023
+400%
Follower base growth on LinkedIn, YouTube, Meta
KUNA · 2023–2024
17+
High-quality media placements in crypto/fintech press
KUNA · 2023–2024
+40%
Brand awareness growth through PR, events and digital at Velas
Velas · 2021–2023
34%+
Average email open rate from nurturing campaigns
KUNA · 2023–2024

Featured in media

Coverage of projects I led across major crypto and fintech publications.

What I'm proficient at

Core Marketing
Omni-channel Strategy Product Marketing Demand Generation Performance Marketing ABM Marketing Content Marketing Lead Generation Email Marketing Inbound / Outbound Brand Strategy Influencer Marketing Affiliate Marketing Event Management SERM Communications
Growth & Analytics
Product-led Growth AAARR Funnels Data Studio / Looker GA4 & Analytics ARPU / CAC / LTV A/B Testing User Acquisition Customer Journeys JTBD Framework CRM Integrations ASO / ASA Digital Transformation
Advertising & SEO
Google Ads Meta Ads LinkedIn Ads Twitter / X Ads Programmatic Advertising SEO On-page / Off-page Backlink Strategy SpyFu · Ahrefs · Serpstat
Tools & Platforms
Notion MailChimp OneSignal Miro Shopify Slack Google Drive Microsoft Office Looker Studio Teamcenter Discord Reddit ProductHunt

Verified credentials

Apple Search Ads
Apple
Apple Search Ads Certification
September 4, 2024
View certificate ↗
Projector Institute
Product Marketing
Oct — Dec 2021 · Kyiv
prjctr.com ↗
Pendo.io
Product-led Organisations
May 2023
View certificate ↗
Education KPI Igor Sikorsky · PR & Communications (2011–2014)  ·  Projector Institute · Product Marketing (2021)  ·  Laba · Sales & Marketing Ops (2018–2019)  ·  Bazilik School · Email Marketing (2016)
🇺🇦 Ukrainian
Native
🇬🇧 English C2
Proficient — Spoken & Written
🇨🇳 Chinese A1–A2
Basic — Learning

What colleagues say

Written recommendations from colleagues and clients on LinkedIn.

"Dmytro is a rare marketing leader who combines strategic thinking with hands-on execution. He rebuilt our entire marketing funnel from scratch and delivered measurable results within the first quarter."

A
Colleague from KUNA
Senior Product Manager
in LinkedIn Recommendation

"Working with Dmytro at Velas was one of the best professional experiences I've had. His ability to simultaneously run community growth, PR, and performance marketing is exceptional."

V
Colleague from Velas
Head of Business Development
in LinkedIn Recommendation

"Dmytro brings energy, structure, and real marketing expertise to every project. He understands both the big picture and the details — from brand strategy to CAC optimization."

S
Colleague from Binaryx
CEO & Co-founder
in LinkedIn Recommendation

Full recommendations available on LinkedIn profile →

Let's work together

Got a project? Let's talk

Available for CMO roles, advisory, and long-term marketing partnerships through 2zmoon.space — my boutique marketing agency on subscription.